WOWIO, a revolutionary, new online bookstore, officially debuted on August 13, 2006 with the unveiling of the company's Web site, http://www.wowio.com.

Founded by entrepreneur and author William Lidwell, WOWIO enables readers to download ebooks free of charge by using advertisements dynamically inserted into the material to compensate publishers.

Classic books such as "Wuthering Heights" and "Frankenstein," fiction and non-fiction paragons like "High Sierra" and "The Prince," graphic novels including the "10th Muse" series and scores of comic book titles, among them "Lethal Instinct" and "Sixgun Samurai," are currently available through WOWIO. The company has contracted with numerous publishers to offer an expanded menu of free, downloadable ebooks by the end of 2006.

Regis Maher II, president of WOWIO, says, "We're excited to introduce our company to the world. Our concept is simple yet revolutionary. Readers get free ebooks. Advertisers get a powerful new channel to communicate their message and publishers benefit from a new venue to distribute their books, expand readership and monetize their intellectual property."

Readers acquire ebooks via the WOWIO Web site by setting up an account, searching for the desired items and adding them to a shopping cart for checkout. An email containing a link to download the material is then sent to the customer within minutes.

Advertisers place ads with WOWIO through corporate accounts with the company. Advertising campaigns are composed of full-page, full-color advertisements and a detailed profile of the target audiences. Advertisers create campaigns by targeting specific demographic groups and placing messages in ebooks ordered by customers who match the profile. Advertisers can modify their campaigns online at any time and receive real-time, detailed reports on the cost and performance of their effort. WOWIO also offers a no-risk pay- for-placement rate strategy where advertisers only pay when an ad is included in an ebook.

"WOWIO allows advertisers to place highly targeted ads," says Maher. "Because the ads match reader interests, they are highly relevant and more effective. No other advertising venue in any medium offers WOWIO's combination of media richness, interactivity and precision targeting."

WOWIO's unique ebook downloading technology is patent pending. The company's first major sponsorship partner is Verizon Wireless. The high-speed wireless access giant serves more than 54 million customers nationwide.

About WOWIO(TM)

WOWIO is a revolutionary online bookstore dedicated to providing consumers with free, downloadable ebooks through the use of paid, targeted advertising opportunities. Need details about WOWIO? Contact us at (717) 718-7167 or http://www.wowio.com.

CONTACT: Chris Reilly
(717) 764-8288, ext. 107
creilly

For More Information: http://www.wowio.com

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